Rethink Your Drink
Most of the added sugar in our diets comes from sugary drinks. These sequential billboards encourage drivers to reconsider how much sugar they're consuming in a morning cup o' joe or their post-work pick-me-up. Incorporating a first person dialogue allows the viewer to relate to the ad, while the straightforward photography eliminates any second-guessing about the high levels of sugar in our drinks. The hashtag #RethinkYourDrink can be shared as a reminder that the truth about sugar ain't so sweet.
Rethink Your Drink Development
Comcast wants their customers to know that customer service interaction doesn't always have to be frustrating. Carecast matches the customer with a representative that is well-suited to help with his or her specific Comcast issues. Available online or through an app, Carecast's simple navigation allows the customer to easily set up a profile and contact their personal representative at the touch of a button.
Get Out the Vote
Young people statistically have the lowest voter turnout during every election. This post is a call from Get Out The Vote for more young adults to get out to the polls and cast their vote. Designed as a party invitation, the whimsical elements and hand-written type makes voting seem fun and alluring. The simple photography style mirrors the simplicity of voting.
rainbow glass ceiling
The LGBTQ community falls victim to an unofficially acknowledged barrier to advancement in the professional world. American Airline's Rainbow Glass Ceiling is our take on the well-known glass ceiling, but targeted to the LGBTQ community. This team project utilized glass tinting techniques to create the imagery shown. The broken rainbow glass represents the open arms that American Airlines extends to its applicants and customers, inspiring everyone to break through.
rainbow glass ceiling development
Pets for the elderly
Loneliness among the elderly is a surprising but very real epidemic. Pets for the Elderly's mission is to provide companionship to senior citizens, while also minimizing the number of cats and dogs in animal shelters. The playful illustrations paired with the lighthearted color scheam is inteded to encourage people to have compassion and donate to the under-funded program.
Micro: fashion for the fun kids
When Gymboree and Children's Place aren't keeping up with the latest trends, Micro is there to save the day. Mixing grunge and fun, Micro's hip designs and subdued shades keep kids looking fashionable while still maintaining a youthful spunk. The easy to navigate, responsive website is powered by jQuery plug-ins, making it a parent's dream-come-true.
With headliners like Chance the Rapper, Lorde and Flume, who would want to miss out? The Governor's Ball in New York is the perfect place to let loose and hear all of the year's best music. Using acrylic paint and Photoshop manipulation, this poster is reminiscent of the down and dirty streets of the beloved Big Apple.
Magic Sliders, The Original ________.
The issue at hand with Magic Sliders is that they are an ordinary brand with an ordinary purpose. Magic Sliders perform at the top of their game, but what was stopping customers from purchasing a generic brand over the Magic Sliders brand? This campaign takes a comical approach to evoke laughter and discussion about a brand that wasn't strongly advertised, well, ever. Featuring drone videography, photography, and humorous taglines, this campaign was almost as fun to make as it is to watch.
Here in the Electric Forest, the lights and colors are so picturesque, some may wonder if they're living in a fantasy. The electronic and jam band tunes draw in the crowd, but the atmosphere makes them never want to leave. Photography, photo manipulation, and unusual talents were all brought togehter to make these bright and captivating transit ads.
Boats N' Hoes
Huff n' Doback made the world burst out in laughter with this raunchy and hysterical song from the comedy hit Step Brothers. Kinetic type paired with comical illustrations is the perfect combination to embody such a timeless tune.